IBM’s New Female CEO was Refused to Enter the United States Masters
The United States Masters will usher in the climax. However, because of refusing to provide Virginia Rometty membership, now, the Masters organizers are subject to criticisms. Virginia Rometty, IBM’s Newest CEO.
Augusta National Club has always been played that only male can be the member since 1933, but the former IBM CEOs are all the members. Some observers believe that refusing to accept Virginia to member will cause some controversies not only in the club but also in the IBM.
Such an event catches the eyes of the public. The United States President Obama and popular Republican presidential candidate Mitt Romney both try to take advantage of the chance to rope in the women voters. White House Press Secretary Jay Carney says, “The personal opinion of Obama is that female should be respected.”
According to the traditional, the Augusta National Club should offer honorary membership to the corporate sponsors. If so, Virginia will be the first female member in the club in the 79 years history, however, in the second day of Masters, Virginia is still not able to be the club member.
Virginia is also a golf fans, but she has not yet commented on this event, and IBM is reject to comment, either. The United States Professional Golf Association is not like Augusta National club to set up gender barriers and IBM is a very traditional industry, which had been always trying to avoid too much attention to CEO gender. The observers believe, if no an acceptable answer, the IBM company’s image will be damaged.
Mary Ellen Balchunis, the professor of Political Science Russell University, said, “All female employees in IBM will feel demoralized, because they treat Virginia as an image project.” She added, “This event will also influence the recruitment in the future, all the young workers hope to work in a better company.”
It’s an awkward moment for IBM and CEO Virginia “Ginni” Rometty as they consider what – if anything – to do about the apparent snub. Fighting the feminist cause might not be IBM’s job, say some experts, but the company might have to brace for a potential backlash if it continues its relationship with Augusta.
While Augusta National undercut protests in 2002 by eliminating commercials on its broadcasts – thereby removing the opportunity for potential boycotts – IBM could face an uprising that is harder to handle.
“IBM can decide to support the Augusta National as is, but the tradeoffs are huge,” says Mary Ellen Balchunis, a political scientist at LaSalle University in Philadelphia, who will be using the episode for her course on women in politics.